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Created by University of Portland sales professor, Joe Barhoum, all Conduit-certified Great Sellers learn to be lifelong sellers. The cornerstone of Barhoum's program are four rules all great sellers follow:

  1. Be Honest
  2. Be Prepared
  3. Be Inquisitive
  4. Create Obligation

Throughout his 15-year career, Professor Barhoum learned to succeed by putting the customer first and overcoming the constraints of commissions and quotas.

Barhoum Conduit sales techniques