Created by University of Portland sales professor, Joe Barhoum, all Conduit-certified Great Sellers learn to be lifelong sellers. The cornerstone of Barhoum's program are four rules all great sellers follow:
- Be Honest
- Be Prepared
- Be Inquisitive
- Create Obligation
Throughout his 15-year career, Professor Barhoum learned to succeed by putting the customer first and overcoming the constraints of commissions and quotas.