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Being prepared for a sales call is one of the most important things you can do. You should know your product inside and out, have a solid understanding of the customer’s needs, and be able to articulate how your product meets those needs.
Doing this research ahead of time will not only help you close more deals but will also give you greater confidence in yourself as a sales person.
As a salesperson, you will be faced with difficult choices. You’ll need to decide when it’s time to tell the truth and when it’s better to conceal the truth for your own personal gain. As a buyer, honesty is one of the most important factors in deciding whether or not they want to do business with you because dishonesty can impact everything from customer retention rates to company culture. Honesty is so important that some companies have written it into their strategy as an official part of their values statement- “Do what we say, not what we do.” This blog post will help you find out why honesty matters in Sales and how being honest can improve your relationships at work, home and elsewhere!