Conduit Statement of Approach

We work with our customers to create a sales framework tailored to their buyers. Sales Enablement becomes a force for helping buyers align their needs to our customers' solutions. Our secret ingredient: we lean our efforts towards the buying process. Why? Contact us to find out.

  1. Defining your Sales Enablement goals and metrics, such as:
    • Increasing win rates
    • Reducing sales cycle length
    • Improving customer satisfaction
    • Growing top-line revenue
  2. Perform a Sales Enablement maturity and gaps assessment.
    • Identify the strengths and weaknesses of your sales team, content, tools, and processes.
    • Each sales rep and leader takes our assessment.
  3. Define your Sales Enablement strategy and plan
    • Determine how to bridge the gap and achieve your goals.
    • Create key initiatives and activities.
    • Identify the stakeholders and roles included in enablement.
    • Define the resources and budget method for Sales Enablement.
    • Create a Sales Enablement roadmap or charter.
  4. Implement and monitor
    • Define how you will execute your plan and ensure alignment and adoption across your organization.
    • Define how you will track and report your Sales Enablement metrics and outcomes
    • Identify the feedback mechanisms and best practices you will use to optimize your Sales Enablement efforts.
    • Create a platform or dashboard to manage and measure your Sales Enablement activities and results.