Professor Barhoum's second book is focused squarely on selling. This book deconstructs his 10+ years of first-hand sales experience into an easy to follow set of principals that every aspiring sales professional can learn from.
Available on Amazon
Marketing Operations: Make the Transformation
This textbook covers how to leverage the behavior data provided by the rise of technology and eCommerce. Students shall learn how to the buying behavior of consumers can be captured and measured to strengthen marketing campaigns and infuse operational processes into their traditional workflows; proving their impact to revenue to all stakeholders.